Avianca’s Live Inflight Concert Backfires…

If I didn’t know any better I’d say this is from The Onion, but nope. Then again, I tend to think lots of things nowadays seem like they’re from The Onion.

Avianca is promoting on Twitter how passengers on flight AV8565 from Medellin to Bogota “lived an unforgettable trip thanks to a live concert.”

And, like, the musicians are even wearing masks, they just have holes in them so they can play their instruments. So it’s almost like the airline realized this might not be quite right, but then didn’t…



As you’d expect, the airline faced a bit of backlash, and it issued the following statement afterwards on Twitter:

“In this new reality we learn every day. We just wanted to deliver an emotional moment for travelers, today we learned from this situation.”

We’re no doubt all learning every day. Though it’s also a bit concerning if a global airline responsible for the safety of a countless number of travelers is just now learning that playing wind instruments in confined spaces poses a significant risk…

I can’t help but wonder how many employees at the airline were involved in this decision, and if none of them actually raised any concerns? Like, it’s one thing to have the inflight concert, but then no one in the social media team was like “hmmm, maybe this isn’t a great thing to promote?”